Style Breakdown: Girls’ Generation’s “I Got A Boy”
It’s been a long time since “The Boys“, but Girls’ Generation is finally back in Korea with “I Got A Boy“! The experimental song has certainly been polarizing- after it went up, my Twitter feed was a constant back and forth of people professing their love, hate, and confusion over this song. Equally polarizing is the fashion found in the video, which is more like the bright, off-beat style of f(x) than what we’re used to seeing from Girls’ Generation. I’m here to help you be the judge- just how does their new style stack up?
We’ll start with Dancing Machine Hyoyeon. “I Got A Boy” was choreographed by Nappy Tabs, the same husband and wife duo behind BoA‘s “Only One“, TVXQ‘s “Humanoid“, and SM the Performance‘s “Spectrum“, and I’m so excited that it’s finally Hyoyeon’s turn to work with them since she’s such a great fit for their style! Hyoyeon was pretty well-dressed throughout the video, but my favorite look has to be the ribcage harness she wore in some of the dance sequences. It’s a really cool and unique piece that not everyone could pull off.
[Pink chain dress: Lazy Oaf, ~105 USD | Ribcage harness: OS, 126 USD | Black leather belt: KTZ (no longer available) | Leopard jacket: Jeremy Scott x Adidas, on sale, 154 USD | Varsity jacket: Mishka NYC, on sale, ~218 USD | Denim jacket: Stussy, 110 USD | Cat shirt: Lazy Oaf, no longer available (similar item here, on sale, ~17 USD)]
Jessica‘s known for being an “ice princess“, and she’s kept up the princess image with her styling in this video, using glitzy hats and headbands in place of tiaras. My favorite outfit that she wears is the lace dress, denim shirt, and pink sweater combo for the scenes where she’s on a date. The tiny studs on the shoulders of the sweater are an interesting detail, and I love that the lace on her dress has an all-over skull pattern- the whole outfit is very girly with an edgy twist, which totally suits her.
[“AWESOME” crop top: Lazy Oaf, no longer available | Batman crop top: Lazy Oaf, sold out (Jessica’s is hemmed and a red band was added to the bottom) | Heart pattern shirt: Joyrich, sold out | White high-tops (not pictured): Suecomma Bonnie, ~357 USD | Black one piece with embellishment: Vivienne Westwood Spring 2013 RTW collection, not yet available for purchase]
Whoever did Seohyun‘s styling in this video needs to go sit in the corner and think about what they’ve done. She’s a lovely girl and these clothes do nothing for her! Her best look was definitely her date look, which was cute, but everything else… it’s like she had to pick her wardrobe last and all the good outfits were taken. Poor thing. She does sound awesome in the song, though.
[Three-eyed pineapple shirt: Lazy Oaf, no longer available | Yellow smiley face sweater she’s holding: Jeremy Scott Emoticon Love, no longer available | Black shirt: Stussy (couldn’t find the exact shirt) | Red hat: VAGX, ~37 USD | Red shoes: Nike, on sale, ~98 USD | Striped pants: House of Holland, ~226 USD | Welcome Motherf*****s hat: VAGX, ~40 USD]
Sooyoung‘s style is, in my opinion, not all that interesting in this video. She’s a pretty sharp dresser most of the time (her love of Isabel Marant is legendary), and these looks feel kind of costumey- I don’t get any sense of Sooyoung’s style from them, unlike some of the other girls here. Her looks aren’t as bad as Seohyun’s (except for the acid wash denim jumpsuit… who made that decision?!), but they don’t stand out to me either. My favorite piece on her is the tasseled belt, which I thought was the most interesting piece she wore.
[Batman shirt: Lazy Oaf, ~66 USD | Pins on cropped jacket (not pictured): KTZ, not available (similar items here and here for ~159 USD each) | Blue hat: Kenzo, out of stock | Blue shoes: Adidas, on sale, 94 USD | Black hat (not pictured): Bratson, ~42 USD (covered the front with a patch)]
We finally know the reason for Sunny‘s ever-changing hair color! Her style in this video was pretty scattered, with no clear theme. I’m not a huge fan of any of her complete looks, but I do like her teal jacket on the far left of this image, and she’s someone with a big enough personality to pull off strange outfits. I wasn’t able to find her red shoes anywhere online, but I believe those are the same as the black ones, just in a different color.
[Black spiked shoes: Jeffrey Campbell: ~225 USD | “Go Ride!” hat, VAGX: ~37 USD | Black crop top: Appears to be Lazy Oaf, not available anywhere | Heart patterned leggings: Joyrich, out of stock | Varsity jacket: Joyrich, not available (similar jacket here, on sale, ~141 USD]
Taeyeon looked as cute as ever in this video, but I especially liked her outfit with the cropped black top and denim jacket tied around her waist, which not only looks great on her, but really suits the choreography for this video. You’ll notice she also wears the Jeffrey Campbell shoes we saw on Sunny. I didn’t get pictures of the other girls in the Burberry Prosum coats, but if you saw the video then you know that everyone wore them, along with matching wigs. While the coats are pretty, the wigs were really strange, and I’m glad it was a short scene.
[White shirt with red and yellow pattern: Lazy Oaf, ~62 USD | Fruit pattern shirt (not pictured): Lazy Oaf, sold out | Graffiti shirt: Stussy, on sale ~15 USD | Black spiked shoes: Jeffrey Campbell: ~225 USD | Iron Man hat: SMB, ~56 USD | Gold belt: Chanel, no longer available | Eyeball hat (not pictured): Mishka, ~47 USD | Purple coat: Burberry Prosum Spring 2013 RTW, not yet available for purchased (all of their coats have been significantly hemmed)]
Tiffany‘s style in this video was a little take-it-or-leave-it, for me- not bad, but not particularly great, either. I do love this hair color on her, and I want that necklace with all the symbols on it that she’s wearing in the second picture- it’s so cute and unique! I have to ask, though- who decided to put those pink legwarmers on her arms? Such a strange styling choice.
[Pink smiley face shirt: Lazy Oaf, not currently available | Green sneakers (not pictured): Nike, $145 | Chain belt with charms: KTZ, not currently available | Basketball jersey: Mishka, out of stock | Red shoes (not pictured): Jeffrey Cambpell, ~269 USD | Pink necklace: Vintage Hollywood, ~59 USD]
YoonA has this ability to outshine whatever she’s wearing, even if it’s kind of weird- for example, in her date scene, I was focused on how pretty she looked and barely noticed that her outfit made no sense! I especially like all of her braids in this video. The matching white shoes that she and the rest of the group are wearing in the fourth picture are the same ones that B.A.P, Primary, Dynamic Duo, and Simon D are currently endorsing.
[White shirt: Lazy Oaf, not currently available | Flag skirt: Lazy Oaf, sold out | Camo jacket: Mishka, on sale, 164 USD | Black shoes: Jeremy Scott x Adidas, 180 USD | Black hat: Bratson, ~37 USD | Black shirt: OBEY, ~33 USD | White shoes: Nike, not yet available for purchase | Patterned leggings (not pictured): Jeremy Scott, sold out | Black hat (not pictured): Bratson, ~42 USD (covered the front with a patch)]
Like Hyoyeon, the style and choreography of this video really suited Yuri well, and I actually liked her looks the best out of everyone’s, especially the look with her blue crop top and skinny jeans. While many of the looks in this video have been criticized for looking too much like what f(x) would wear, I felt that Yuri’s outfits looked like things she would have picked out for herself. I also thought she had the best overall hairstyles in the group.
[Colorful sneakers: Suecomma Bonnie, not available (similar style here, ~356 USD)]
In addition to all of the fashion I’ve named, you also get a few sneaky product shots of the girls wearing Casio Baby G watches, for which they’re endorsement models, as well as their GiRL de Provence perfume.
What do you think of Girls’ Generation’s “I Got a Boy” style, and what are your favorite looks? Let us know in the comments!
Don’t forget to check out our “I Got a Boy” contest and send in your reaction videos!
[Source for finds from Mishka, Bratson, Burberry Prosum, Vivienne Westwood and OS: Soshified Soshi Styling]
[Source for finds from Bratson and Vintage Hollywood: K-World Style]